LaceOn Is Now UPSOLE: A New Name. The Same Passion. A Bigger Vision.
Every brand has a beginning. Ours began with LaceOn in 2021. Today, that journey continues with a new identity, a renewed vision, and a name that represents everything we are becoming — UPSOLE.
Where It All Began: LaceOn, 2021
In 2021, we started LaceOn with a simple belief: India deserved more from its homegrown sneaker brands.
More originality. More colour. Better craftsmanship. And most importantly, the freedom to create something different.
Our inspiration came from seeing how footwear was evolving internationally. During our founder’s time in London, one thing became clear: emerging brands were exploring fresh designs, modern manufacturing techniques, and new ways of expressing individuality through sneakers.
Back in India, we saw an opportunity.
We wanted to build a homegrown sneaker brand that brought together contemporary design, advanced footwear technology, and an uncompromising approach to quality.
But we didn’t just want to design different sneakers.
We wanted to make them differently.
That belief became the foundation of LaceOn.
Why LaceOn Became UPSOLE
Sometimes, building something meaningful requires embracing an unexpected change.
As LaceOn grew, we encountered a trademark challenge that meant we could no longer continue with the name we had started with.
It wasn’t an easy decision. LaceOn represented years of work, experimentation, learning, and ambition. It was the name under which we began turning an idea into a real footwear brand.
But we knew something important.
A name may introduce a brand. Its vision is what defines it.
Rather than seeing the change as an ending, we chose to see it as an opportunity to move forward.
To refine our identity. To rethink our designs. To raise our standards. And to create a brand that better reflected our long-term ambition.
That’s how UPSOLE was born.
Not as a replacement for everything LaceOn stood for, but as the next chapter of the same journey.
LaceOn was our beginning. UPSOLE is our evolution.
More Than a New Name. A New Perspective.
UPSOLE represents a more focused approach to what we have always believed footwear should be.
Expressive without being excessive. Comfortable without compromising style. And distinctive without following every trend.
We believe sneakers should do more than complete an outfit. They should reflect personality, creativity, and the confidence to wear something different.
That’s why colour plays such an important role in our designs.
From understated neutrals to unexpected colour combinations, we approach every sneaker with one question:
How can we make something familiar feel entirely new?
For us, premium sneakers aren’t defined by a logo or a price tag. They’re defined by the thought behind the design, the materials used, and the attention given to every detail.
The Technology Behind Our Sneakers
Design has always been at the heart of our journey. But creating distinctive sneakers requires more than a good sketch.
It requires the right technology, the right materials, and the willingness to experiment.
From the beginning, we invested in advanced footwear manufacturing machinery, including technologies used by international footwear brands.
Today, techniques such as laser engraving, precision laser cutting, and TPU Fusion allow us to explore design possibilities beyond conventional footwear manufacturing.
Laser Engraving: Details That Take Time
Some of our sneaker designs feature intricate laser-engraved patterns, created directly on the upper material.
Depending on the complexity of the design, engraving a single pair can take close to two hours.
It’s a demanding process that requires precision and patience. Even a small mistake can mean starting again.
But for us, the extra time is part of what makes the result special.
TPU Fusion: Where Design Meets Technology
TPU Fusion technology allows us to create distinctive overlays and details, adding another dimension to the construction and visual identity of our sneakers.
Combined with carefully selected materials, thoughtful colour combinations, and precise manufacturing, these techniques help us turn creative ideas into wearable designs.
Technology isn’t something we use just to sound innovative.
It’s how we bring our ideas to life.
Designed With a Global Outlook. Made in India.
Our ambition has always been to create sneakers that feel at home anywhere in the world.
But our manufacturing story is proudly rooted in India.
With our own footwear manufacturing capabilities, we have the freedom to explore new designs, experiment with materials, and pay closer attention to the details that make each sneaker distinctive.
Every collection is an opportunity to improve — from colour selection and upper construction to everyday comfort and finishing.
We understand that building a great sneaker brand takes time. It involves countless prototypes, difficult decisions, unsuccessful experiments, and the determination to keep refining.
That process began with LaceOn.
And it continues with UPSOLE.
To Everyone Who Knew Us as LaceOn
If you discovered us as LaceOn, thank you for being part of our beginning.
You may see a different name, a refreshed identity, and a new generation of sneakers.
But the passion behind the brand remains.
We’re still driven by the same curiosity that started this journey in 2021.
The curiosity to experiment with colour. The ambition to create distinctive designs. And the belief that an Indian sneaker brand can build its own identity through creativity, craftsmanship, and technology.
UPSOLE carries those ideas forward with a clearer direction and bigger ambitions.
The Next Chapter Starts Here
We didn’t start this journey to make just another sneaker.
We started because we believed there was room for something different.
Something more expressive. More thoughtful. More individual.
LaceOn gave us our foundation.
UPSOLE gives us the opportunity to build on it.
And while our name has changed, our commitment to creating distinctive sneakers remains stronger than ever.
New name. New perspective. Same passion for creating something different.
LaceOn is now UPSOLE.
No Labels, No Limits.
Discover the next chapter at www.upsole.com.
Frequently Asked Questions
Is LaceOn now UPSOLE?
Yes. LaceOn has evolved into UPSOLE. The sneaker brand that began its journey in 2021 now continues under the UPSOLE name.
Why did LaceOn change its name to UPSOLE?
LaceOn transitioned to UPSOLE following a trademark challenge. The change also provided an opportunity to refresh the brand’s identity and strengthen its focus on design, craftsmanship, and footwear innovation.
What makes UPSOLE sneakers different?
UPSOLE focuses on original colour combinations, contemporary designs, thoughtful comfort, and advanced footwear manufacturing techniques, including laser engraving and TPU Fusion in selected designs.
Is UPSOLE an Indian sneaker brand?
Yes. UPSOLE is an Indian footwear brand with its own manufacturing capabilities, combining homegrown craftsmanship with a global design perspective.
