01 / PRECISION
Laser cutting, precision engraving and TPU fusion help us explore intricate patterns, layered uppers and unexpected textures.
OUR STORY · MADE IN INDIA
Made differently.
Worn your way.
We’re UPSOLE, a homegrown Indian sneaker brand bringing thoughtful design, modern technology and expressive colour to everyday footwear.
No Labels. No Limits.
01 / WHERE IT BEGAN
One idea. A new perspective.
- 2021 / THE IDEA
In 2021, Shiven Choudhary returned to India after studying engineering and Engineering Management in London, inspired by new possibilities in footwear.
- LACEON / THE BEGINNING
He saw the talent and craftsmanship here, and an opportunity to create sneakers with more character. That idea became LaceOn.
- UPSOLE / THE NEXT CHAPTER
A trademark issue brought a new name: UPSOLE. The belief stayed the same—do things differently.
02 / THE WAY WE MAKE
Technology. With a human touch.
02 / CRAFT
Skilled hands bring it all together—testing, refining and paying attention to every detail.
2HOURS
For certain designs, engraving a single pair can take nearly two hours. Some details take minutes to notice. Hours to create.
03 / ONE SILHOUETTE. 13 COLOURWAYS.
Find your colour. Make it yours.
Soft pastels. Quiet neutrals. Unexpected contrasts. Colour gives every pair its own personality.
Our VELA silhouette launched in 13 distinctive colourways, made for individual tastes and everyday expression.
Your style is personal. Your sneakers should be too.
Different moods. Same attitude.
A NOTE FROM OUR FOUNDER
We’re just getting started.
“I started this journey because I believed we could create something different here in India.
What matters to me is the thought, the work and the people behind every pair. We’re still learning, experimenting and improving with each new design.”
Shiven Choudhary
Founder, UPSOLE